Half knowledge is more dangerous than ignorance

The person who once told me this is sadly no longer with us today. His name was Faruk Rona Umuter, a well-accomplished architect, a piano virtuoso and a great father. As I’ve always remembered him with love and gratitude, in many occasions, I had the chance to find out how right he was when he said those words. I witnessed a really peculiar thing during time at the UEFA: the close relationship between the broadcasting companies and the media outlets.

But, I don’t mean newspapers, magazines or television when I say “Media Outlets” since they’re only trademarks or brands. I’m talking about the “outlets”.
So, I’d found myself in a hot debate about what methods to use to promote the products that are shown before, during and after a football match. My co-workers were busy designing an interface which would enable spectators to watch the videos received from broadcasting companies via tablet computers or mobile phones, based on camera angles. Thus, fans in the stadium could have watched the game on their tablets while sitting in their seats.

Other than that, short documentaries shot and edited before the game, and the best moments of the game could have been broadcasted through social media. People were working at a feverish pace to offer football fans such great services. Many of these novelties are available today. If we take a look back, we can realize how serendipitous it was the fact that astronomical numbers were involved in TFF’s legendary live streaming tender coincided with the above mentioned events.

I was one of the guests at the dinner held for media executives before the launch of the tender. Everyone had a lot to say about the upcoming live streaming tender. I told the invitees that they would see record-breaking offers. I said, “Because this is not a race between TV stations to acquire the rights to broadcast Turkish Super Lig. This is a race for choosing the right outlet to stream these games” when they asked me why.

“Risk monitoring is way easier than keeping track of games…”

People want uninterrupted fun, anywhere, anytime. They don’t want to be dependent only on TV. And football is one of the greatest actors of the entertainment universe. A simple electrical cable is no longer enough to provide people with freedom to watch football games on a bus, train, car or a plane. There are millions of people who want to enjoy sports games on their mobile phones, tablets, laptops or PCs.

After I dropped this luggage of knowledge, a redundant question has arisen: “This is all great. But do smartphones have battery life long enough to let us watch the whole game?” At that moment, I found it unnecessary to tell them about the technologies I’ve been working on around that time. “This should be the least of your worries” I said. Like TV screen were not once attached to a cable! Anyway, I’m perfectly used to this kind of reactions.
Years passed by since that tender last took place.

We are now able to watch sports on mobile phones. And they don’t run out of battery either! The only thing that prevents the progress is “half knowledge” since it can be worse than ignorance sometimes. Today, keeping track of risks that football clubs can face has become way easier than keeping track of football games. But, it could be quite easy as long as we know how to benefit from modern technologies.